eCatalog Provider CADENAS PARTsolutions and Radar Industrial to Launch Strategic Partnership in South America

Cincinnati, OH – May 17, 2013 – CADENAS PARTsolutions, a global eCatalog provider of online sales configurators; and Radar Industrial, Brazil's leading publisher of industrial trade publications, have launched a new cooperative partnership which enables Radar to deliver the full suite of PARTsolutions digital marketing services to industrial manufacturers in South America. Radar Industrial is expanding their media offerings to fill a need in the Brazilian market for high quality digital catalogs and downloadable CAD models which engineers have to come to expect from component manufacturers. This powerful new technology offering enables manufacturers to have their products "designed in" or specified into the engineering process, pulling sales through the engineering department.

As one of the largest industrial media outlets in Brazil, Radar Industrial helps companies expand their business with marketing and promotional services targeting the quickly growing South American manufacturing market. Helping those businesses keep pace with the world's engineering trends is a service they have long offered their customers. An emerging trend seen by manufacturers in Asia, Europe and the Americas is the delivery of downloadable 3D CAD models for distribution online through various outlets. As the market quickly progresses to a digital, on-demand environment, engineers seek these configurable CAD models to specify manufactured parts into their product designs. This expedites the engineers design process, adds accuracy to the design and enables the manufacturer to reach a larger audience of prospective customers.

For more than 20 years, eCatalog provider CADENAS PARTsolutions has specialized in helping industrial manufacturers increase revenue and find new qualified sales leads by building digital catalogs to promote a company's parts and products. These parts are configurable online and can be downloaded in more than 150 2D and 3D CAD and graphic formats, ensuring maximum customer satisfaction. These models are distributed on the manufacturer's website, as well as Radar Industrial's new PARTcommunity and more than 50 other engineering portals worldwide, giving manufacturers instant access to a global community of engineers and parts buyers.

"Radar is dedicated to helping Brazil's industrial manufacturers increase their revenue and reach a greater audience with our portfolio of print and online marketing solutions" says Fernando Lopes, Executive Director at Radar Industrial. "By expanding our offering to include digital online catalogs with CAD downloads by CADENAS PARTsolutions, our customers can now take advantage of the technology used by the world's leading manufacturers, enabling them to further enhance their marketing effectiveness and sales lead generation."

Radar Industrial has partnered with CADENAS PARTsolutions to deliver their technology and products within the Brazil marketplace as well as other territories in South America, offering the full suite of marketing and engineering services to their manufacturing clients.

"CADENAS PARTsolutions has seen a growing opportunity for our suite of products in Brazil," adds Rob Zesch, President and COO of CADENAS PARTsolutions. "Manufacturing and exports are booming, and companies are looking for innovative ways to better serve their existing customers, as well as methods to reach a broader worldwide audience. Radar along with CADENAS PARTsolutions, can offer South American manufacturers world-class technology to help them reach more customers and grow their business."