Designing the future: BIM models as the key to success for Sanitas Troesch

Sanitas Troesch customers now have access to high-quality BIM models through the professional store, enabling seamless integration into their planning and design processes. This advancement results from a collaboration between CADENAS and Sanitas Troesch, Switzerland's leading provider of premium bathroom and kitchen products.

These benefits for professional customers are the result of CADENAS' collaboration with Sanitas Troesch, the leading Swiss company for high-quality bathroom products and kitchens. This partnership is an impressive demonstration of how traditional companies can make the leap into the digital future by implementing BIM (Building Information Modeling).

The project began with over 1,000 Alterna brand items, available exclusively from Sanitas Troesch, and plans to expand to include around 6,000 more Alterna products from the online store. Venturini highlights: “The collaboration progressed smoothly because both sides quickly aligned in understanding.”

The introduction of BIM data allows Sanitas Troesch to offer high-quality, easily accessible BIM models for its products. This innovation simplifies the selection process for architects and designers while serving as a savvy marketing strategy that positions the company as a digital transformation leader in its industry.

“The initial figures have exceeded our expectations,” Venturini shares enthusiastically. Thomas Lang, Senior Key Account Manager at CADENAS, echoes this sentiment: “Together with Sanitas Troesch, we’ve achieved a successful integration into the store. Market interest has been immense from the outset.”

BIM offers numerous advantages for companies like Sanitas Troesch, including more precise planning, enhanced efficiency, improved cost control, and easier collaboration among stakeholders in construction projects. Venturini notes: “Downloads are already increasing, which is a critical metric for us.” This data provides valuable insights for strategic decisions in product development and marketing.

Another significant benefit of BIM is the potential for lead generation. Venturini sees this as a major opportunity: “An important success factor for us is identifying who is downloading our data. This information is invaluable as it provides potential leads and opens up new business opportunities.”

The successful collaboration between CADENAS and Sanitas Troesch demonstrates how companies can navigate digital transformation through strategic partnerships. “With CADENAS by its side, Sanitas Troesch is well-equipped to tackle future challenges and take a pioneering role in the digital marketplace,” says Thomas Lang, summarizing the project’s impact.