Case Study: The Electronic Product Catalog CADENAS eCATALOGsolutions at AHP Merkle

CAD product catalog provides the best customer service at home and abroad

AHP Merkle, a manufacturer of hydraulic cylinders "sets things in motion" by providing first-class quality service to domestic and foreign customers. For example, AHP Merkle offers all information about its components in the customer's respective language.

To provide customers with CAD download data of products around the clock, AHP Merkle introduced the Electronic Product Catalog in the year 2000, which is based on the eCATALOGsolutions technology of CADENAS. Due to the software manufacturer CADENAS, situated in Augsburg, the company from Gottenheim was able to create their own Electronic CAD Product Catalog and extend and maintain it by themselves. eCATALOGsolutions is an effective marketing instrument which promotes popularity of products and increases sales figures.

CAD product catalog in 14 languages

The Electronic CAD Product Catalog contains all 3D CAD models of AHP Merkle's standard products in 14 languages, including important international languages like English, German, French, Spanish, Russian and Chinese. Together with the 3D CAD download portal PARTcommunity, the catalog is directly integrated in the company's website and completely kept in the corporate design of AHP Merkle. Moreover, all digital CAD product data of the manufacturer is enclosed in an offline CD to the print catalog ahp.book and distributed to customers and interested parties.

Read more about the implementation of the Electronic Product Catalog at AHP Merkle as well as feedback, success and future projects:

The complete case study brochure can be downloaded here.