CADENAS asked our favorite marketing guru, Achinta Mitra, to answer one of the toughest industrial marketing questions: How do you reach engineers? They want what they need, and nothing more, so how do you dazzle them with your marketing prowess?
The short answer? Think of yourself as Joe Friday “Just the facts ma’am. Just the facts”
Cut the fluff and give them what they need, they’ll thank you for it.