Albion Industries Leverages 3D Part Catalog Technology to Yield More Leads Faster

Leading Caster Manufacturer Increases Sales by Putting CAD at the Forefront of Product Selection and Design

MILFORD, OH, U.S.A. The CADENAS subsidiary PARTsolutions, LLC, and wheel and caster manufacturer Albion Industries Inc., today announce they have furthered their long-standing partnership. Albion Industries has embedded the CADENAS 3D sales configurator solution directly into its newly designed website, enabling customers to search for parts in 2D, 3D and CAD with greater ease and efficiency, while allowing Albion to capitalize on increased leads. Click here to see the website in action.

Albion first implemented eCATALOGsolutions from CADENAS in 2004 in order to web-enable its line of industrial and institutional wheels and casters. As of April 1, 2011, the company launched a fully redesigned website that empowers Albion's customers - including automotive, aerospace and industrial companies - to search, access, download and configure orderable products anytime. During the month of April, these enhanced capabilities resulted in a 110 percent increase in downloads.

"We recognized the need for our customers to more quickly and easily find, configure and download our products," said Eric Nicholson, Marketing and National Accounts Manager, Albion Industries. "Enabling this functionality not only improves the design experience for our customers, it also frees up significant resources internally at Albion, all while increasing the likelihood that customers will select and specify our casters and wheels into their prototype designs."

Previously, Albion's customers had to know exactly which part they needed when on the Albion website. Once they identified the right product, they would then have to go to the PARTsolutions LLC website to download the part. Today, they don't have to know exactly what they need. Rather, they can use specific criteria - such as height and material - to search in 2D, 3D and CAD directly on the Albion website. The sales team receives real-time notification of downloads and print requests, enabling them to provide timely follow up and ultimately, to increase sales.

"Albion Industries has become one of the most recognized names in the material handling industry because the company does much more than just sell wheels and casters," said Rob Zesch, president of PARTsolutions LLC. "The company is known for delivering custom-engineered, reliable solutions for the most challenging material handling problems. Combining its leading manufacturing techniques with 3D part catalog technology is another example of the company's commitment to innovation and customer service."

Currently, Albion has web-enabled 6,700 caster and wheel products and that will continue to grow substantially in the coming months.

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Laurie Gibson

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E-Mail: lgibson@b3communications.com